Lincoln Henderson, has his own Brand now

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Lincoln Henderson, has his own Brand now

Postby Patchez » Thu Mar 15, 2012 6:43 am

This is a copy of an email I got from a candy store i used to frequent as it was on my way home from work. God Bless Mr. Henderson for leaving the Evil Empire and starting on his own. I will taste, buy and report.

Good Afternoon Friends of Shawan!



Just a quick shout-out to our whiskey lovers to let them know of an event that we will be having in-store tomorrow afternoon that we are extremely excited about. Why not take part of the afternoon off tomorrow and come to Shawan Liquors to meet a guy who's in the bourbon Hall of Fame (literally) and try his new product?



Lincoln Henderson, former master distiller for Brown Forman Corp and the man who fueled the rise of Woodford Reserve and resurrected Old Forester, has a new bourbon on the market called "Angel's Envy", and he will be here in person tomorrow from 2:30-5PM to sample it and sign bottles. A signed bottle from him makes a great keepsake.



A little bit about the bourbon whiskey: It is the first product released from the new start-up distilling company that Lincoln and his son Wes began a couple of years ago called Louisville Distilling Company. We have had the whiskey on our shelves now for 2 months or so, and it has done extremely well and reviews have been stellar. It is a unique bourbon whiskey that is aged in new charred oak barrels for 4 years and then finished in port sherry casks for 6 months. Being a bourbon drinker myself for the past 10 years, I can honestly say it is unlike any other one I have ever tasted. Come and get a sample for yourself!



Tomorrow will be a great day to pick up a bottle for yourself or as a gift, as Angel's Envy will be on sale for $39.99 per 750mL bottle (normal $44.99). Plus, you can get it signed for free and meet the man who created it.



See you tomorrow!!

2:30 - 5PM sampling and "meet-n-greet"



Cheers!

Your neighborhood, locally owned liquor store
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Re: Lincoln Henderson, has his own Brand now

Postby Wingman » Thu Mar 15, 2012 7:52 am

that's cool. looking forward to hearing about it.
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Re: Lincoln Henderson, has his own Brand now

Postby Patchez » Thu Mar 15, 2012 8:46 am

Link to Angle's Envy Site.

http://www.angelsenvy.com/whiskey

Sounds like some good stuff. The "super-premium" sounds a bit pretentious but I don't see Lincoln being any kinda of a hipster.

Pics with me and him to follow.
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Re: Lincoln Henderson, has his own Brand now

Postby Mr. Viking » Thu Mar 15, 2012 8:54 am

looks marvelous. I hate marketing
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Re: Lincoln Henderson, has his own Brand now

Postby Patchez » Thu Mar 15, 2012 4:02 pm

Ok. I've met the man. He is most assuredly not a hipster. He retired from Brown Forman a few years ago. His son convinced him to set up Louisville Distillery and be the Master Distiller there. Seems there is going to be a resurgence in the old whiskey street in Louisville. There are plans for an Urban Bourbon Trail in the city. He really knows his stuff with bourbon too. He seemed to not care for the big bourbon "factories" as he called them, Beam and Buffalo Trace. He did like the smaller ,unique distillers,Makers Mark, Four Roses and Heaven Hill. He's also happy to see what he called "an almost micro-brewery boom in the small artisan distillers."

Listening to him talk about Woodford Reserve though, my God, that was a labor of love for him. His dream was to take one of the formerly grand old small time distilleries , now fallen to disrepair, and restore it to it's former glory. Making bourbon the right way. He talked about being there every week to see things put in right and restored to what in his mind was the only way bourbon should be made. He had to fight a lot of battles with the powers that be at the Evil Empire to breathe life into it. It makes me feel a little bad for not buying any since I signed the petition. I'm against corporate greed in all it's forms, Brown Forman included. Hell, even though he worked for them, he just wanted to make good bourbon.

All in all one hell of a nice guy.

Now for the bourbon. Well, I'm not very eloquent with these sort of things. It was good. Damn good. Smooth and different, the port casks do something to the flavor and color. Hell I don't know how to describe it. Try some. I think you'll like it. If i had to sum it up in one word...I'd say Sultry. Like Billie Holiday sultry.

Image

Bottle getting signed.

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Photo op with the man.

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Nice looking bottle.

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Signature.

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The perfect spot. On the mantle in the den.
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Re: Lincoln Henderson, has his own Brand now

Postby BeerMakesMeSmart » Thu Mar 15, 2012 4:06 pm

Cool. He looks like Shmoo.
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Re: Lincoln Henderson, has his own Brand now

Postby Mr. Viking » Thu Mar 15, 2012 8:48 pm

looks like the sort of man who should be making whiskey. I think port casks give whiskey a lovely rich flavour
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Re: Lincoln Henderson, has his own Brand now

Postby ThirstyDrunk » Thu Mar 15, 2012 9:11 pm

That's pretty cool Patchez. Cool that you got to chat with the man. It's fun to listen to dudes like him.

what's the ticket on that stuff?
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Re: Lincoln Henderson, has his own Brand now

Postby Patchez » Thu Mar 15, 2012 9:24 pm

Regularly $45 or so in MD. On sale for $40 at the taste and greet.
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Re: Lincoln Henderson, has his own Brand now

Postby ThirstyDrunk » Thu Mar 15, 2012 9:29 pm

You shoulda got two so you could save the signed one. for tomorrow.
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Re: Lincoln Henderson, has his own Brand now

Postby Patchez » Thu Mar 15, 2012 10:39 pm

Look closely at the crook of my arm when I'm shaking his hand. In my hand the signed bottle. Drinker is in the crook of the dirty drunks arm.
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Re: Lincoln Henderson, has his own Brand now

Postby ThirstyDrunk » Fri Mar 16, 2012 7:34 am

HAHA Cheers man I should have known.
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Re: Lincoln Henderson, has his own Brand now

Postby BBoozer » Fri Mar 16, 2012 9:01 am

I greatly approve this thread. Well done, Patchez.
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Re: Lincoln Henderson, has his own Brand now

Postby JohnnyT » Fri Mar 16, 2012 12:53 pm

Good stuff Patchez, cheers!
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Re: Lincoln Henderson, has his own Brand now

Postby TheBigCasino » Fri Mar 16, 2012 3:19 pm

The craft, damn straight. I've got to find this stuff. I wonder what he thinks of the MM46.
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