The
beer so strong they don’t even call it beer — they
call it liquor. The brew from the bad part of
town, the staple of gangstas and punk rockers, barrios
and trailer parks. Strong, cheap and raw. Served up in
a big bottle that hangs in your hand like a blackjack.
Named after large man-killing animals and high-powered
firearms. Activist groups say it causes violence, yuppies
say it tastes like poison, experienced users know it
dishes out mule-kick hangovers. That’s right, baby,
we’re talking malt liquor.
Colt
45
Alcohol Content: 5.61%
AKA: Billy Dog, Billy
D Juice.
Rep: The grand daddy of
malt liquors.
“Works every time,” as Billy Dee Williams liked to say, but works
at doing what? Notorious for green batches, three different samples revealed
the same result: flat, skunky and raw. This is what the President of MADD suspects
malt liquor tastes like and if you want to experience the dark side of malt liquor,
jump on this evil bronco.
Aesthetics: The label
has changed very little since it hit the market in the 60s, and why
should it? To some people it’s as recognizable and comforting
as Aunt Jemima.
Trivia: Though it’s
militant moniker refers to the fact it once came in a 45 ounce bottle
and gives a bigger “bang” for the buck, Colt .45 has always
been careful to never show a gun in their advertising, so they won’t
be sued by Colt Firearms, maker of the famed Colt .45 pistol.
Flava:
5
Street Cred: 8
Power: 5
Country
Club
Alcohol Content: ?
AKA: CC, The Club
Rep: The mysterious lost
dauphin of forties.
Though consistently abused as the perfectly average malt liquor, we found CC
to be a diamond in the rough. Light, creamy, clean finishing and sophisticated,
you can drink this malt all night and wake up feeling like a goddamn prince.
Aesthetics: The label
looks like it hasn’t been reworked since the ‘50s and probably
hasn’t. It includes the international symbol for booze, XXX, wearing
a little crown. Which is touching, somehow.
Trivia: The true grandaddy
of malt liquors, Country Club was the first successful malt liquor in
America.
Flava:
8.5
Street Cred: 7
Power: 5
Crazy
Horse
Alcohol Content: ?
AKA: Hoss, Crazy H.
Rep: The politically incorrect
powerhouse.
It may court controversy with its name, but there’s nothing contentious
about how it goes down: smooth, slightly fruity with an extremely clean, almost
zinfandel finish that holds together all the way to the dregs of the bottle.
Personally, we think the chief should be proud.
Aesthetics: Crazy Horse
used to have the kookiest bottle in malt liquordom, bringing to mind
an AriZona Ice Tea bottle (which turns out to be a sister company.)
The current incarnation is more conventional, but no less controversial:
There’s a picture of the chief and assorted hatchets and other
Native American symbolism. And they make sure you know it’s the “Original” Crazy
Horse Malt Liquor. Beware of imitators.
Trivia: “In compensation
for this insult and defamation to the spirit of Crazy Horse,” G.
Heileman Brewing Company, one of the early brewers of Crazy Horse, settled
a lawsuit with a group of Native Americans by apologizing and compensating
them with seven race horses, 32 Pendleton blankets, braids of tobacco
and sweet grass. The current producer of the controversial malt liquor,
Hornell Brewing, continues to fight the lawsuit and crank out the forties.
Flava:
9
Street Cred: 6
Power: 6
King
Cobra
Alcohol Content: 5.9%
AKA: The Snake, King Konk,
King Krap
Rep: Poser brew for junior
high school fools.
Malt liquor for people who don’t like the taste of malt liquor, this imposter
is nothing more than slightly cranked-up Busch in a bigger bottle. Comes on
like Evian and finishes like tap water. This is what you buy for your little
brother to get him back for hassling you. Anheuser-Busch should stick to light
beer and talking lizards.
Aesthetics: While it
once had a large evil snake menacing the potential buyer from the label,
it now has a little baby snake almost shyly pouting near the bottom
of the slick corporate facade. When it comes to playing it safe, no
one backtracks like A-B.
Trivia: Again flying in
the face of the Malt Likka Code, it has the gall to put a born-on date
on the label.
Flava:
3
Street Cred: 2
Power: 4
Magnum
Alcohol Content: 6%
AKA: Maggie
Numbnuts, Milla Swilla.
Rep: Generic corporate
swill.
Another watered-down, big brewery entry, this time from Miller, Magnum comes
off like a plastic cup of MGD left in the sun after a kegger. Starts fine, then
the chemical aftertaste slaps the malt right out of your mouth and finishes
up like a weak 9 volt battery pressed against your tongue.
Aesthetics: All the slick
marketing boys over at Miller could come up with was a bland, slightly
Aztec design that could have been whipped up by an unmotivated art school
freshman with fifteen minutes on his hands.
Trivia: The label once
read “Magnum is remarkably smooth and rewarding with all the rich
full character you expect from a premium Malt Liquor.” Now it
doesn’t. Huh. Someone must’ve broke the news to ‘em.
Flava:
5
Street Cred: 4
Power: 4
Mickey’s
Alcohol Content: 5.7
%
AKA: Grenade,
Mighty Mouse, Sickeys.
Rep: The honky forty.
The choice of underage college students and Irish rappers everywhere, Mickey’s
light, earthy, pleasantly-sweet flavor is as distinctive and appealing as its
emerald-green bottle.
Aesthetics: A label as
clean and green as Eire, with a flexing and furious hornet and hand-grenade
imagery thrown in, just in case you thought they might be punk-ass beotches.
The hornet is shrinking in size as years go on, but still, you can tell
he’s been working out. Under the label you’ll find semi-comprehensible
pseudo-word definitions such as: cam’-a-flu (n): Feigned illness
to get out of work or a date. We think it’s tremendous that
Mickey’s, in this highly competitive job market, found room for
mental incompetents on its staff.
Trivia: Before it came
out as a forty, Mickey’s made its name with a wide-mouth 16oz
barrel-shaped bottle with a daring ‘thumb-cutter’ pull top
designed to slice the drinker’s digits off.
Flava:
8
Street Cred: 7
Power: 6
Olde
English 800
Alcohol Content: 5.86%
AKA: 8-Ball, Old E, OE,
Ow-Ee.
Rep: The choice of OGs.
With a great head, voluptuous J-Lo body, smooth finish, OE is the complete package.
Even though Miller recently bought the brand from Pabst, they seem to have wisely
chosen not to mess with the original recipe.
Aesthetics: Classic old
school label that announces you just bought 40 ounces, not once, not
twice, but three times.
Trivia: OE has been praised
by more rappers (without being compensated, see St. Ides) than every
other malt liquor combined. Devotees past and present include Ice Cube,
Eazy E, NWA, NAS, Beastie Boys, Alkaholics, TuPac and Dr. Dre.
Flava:
9
Street Cred: 9
Power 5
Olde
English HG 800
Alcohol Content: 8%
AKA: Hi-8.
Rep: The best got badder.
Bittersweet as the barrio, with a slight bourbon aftertaste. Olde English rolled
out this high gravity powerhouse to compete with newcomers like Steel Reserve
211. Though not as well-rounded as the original OE, this high-powered V8 of
a forty gets the job done.
Aesthetics: An uninspired
modification of the OE label with whirlpool imagery. But, hey, that
ain’t why you buy it.
Trivia: The tag ‘800’ refers
to the 8 percent content. Why the extra 0s? Why not? It worked for James
Bond.
Flava:
7.5
Street Cred: 9
Power: 9
St.
Ides
Alcohol Content: 8.2%
AKA: Crooked I.
Rep: Marketing savvy lurking
under layers of endorsement-fueled street cred.
After spending a bizzatch of green on big-name hip-hop endorsements, St. Ides
jumped into the urban scene with a vengeance. Too bad they don’t spend
as much on the actual brew. Slightly fruity, consistently skunky and infamous
for its hangover potential, most afficionados drink it for the fame, not the
flava.
Aesthetics: Flashy, “hip”, “cutting-edge” new-school
label that changes at the drop of a hat. You can imagine the marketing
meetings: “National Wiener Dog Month is coming up? Shit, put one
of those weasel-looking fuckers on the label! Folks eat that shit up!”
Trivia: Ice Cube rather
cynically summed up why he switched from Olde English in his song Steady
Mobbin: “Don’t drink 8 Ball, cause St. Ides is givin' ‘ends.” Ends
as in dividends.
Flava:
5
Street Cred: 8
Power: 6
Schlitz
Malt Liquor
Alcohol Content:5.9%
AKA: Blue Bull, Not My
Fault Malt.
Rep: Your pop’s
malt liquor.
Running amok and smashing shit like a bull in the delicate china shop that is
your taste buds, Schlitz rushes in like a sweaty running back and finishes with
a chemical aftertaste reminiscent of burning tires.
Aesthetics: The Bull
is angry. He’s trapped against a wall. A white wall.
To Schlitz’s credit, they don’t throw cheap adjectives like “premium” or “fine” on
the label. All they feel the need to tell you is the name, alcohol content
and size. What else do ya need to know, professor?
Trivia: Won a silver medal
in the 1995 Great American Beer Festival. Which seems impressive until
you remember that at this year’s festival Busch, for the love
of Christ, won the gold as the best lager in America. Busch.
Flava:
6
Street Cred: 8
Power: 6
Steel
Reserve 211
Alcohol Content: 8.1%
AKA: Chrome, Steely Eye
Rep: Strong enough for
a homey, but made sweet for the freaks.
As you’d expect with the high-alcohol content, this Texan fatboy is quite
sweet, with a spicy undertone. Champagne carbonation and a crisp aftertaste
make it perfect for crackin’ forties with naughty freaks. The swill (the
warmer, final third of the forty) leans toward the medicine cabinet, so tip
it fast and furious.
Aesthetics: The post-industrial
label will not only appeal to Gen Xers on the bum, it also informs them
this premium malt liquor was brewed for almost an entire month. There
is even more self-congratulatory text on the inside of the label, suitable
for a little light post-swill reading.
Trivia: Contrary to popular
belief, the 211 tag isn’t a reference to the California penal
code for robbery, but rather a nod to the medieval symbol for steel.
Flava:
7
Street Cred: 7
Power: 9